Viewpoints

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Random thoughts

The likelihood of losing an account for an agency is in direct proportion to the quality of the advertising!

Sad, but seemingly true*. Three account moves come to mind:

Wind Mobile, moved from Clean Sheet to MacLaren following the most successful mobile launch in Canada’s history and a record breaking year for the brand, exceeding all targets.

TD moves from DRAFT to Leo following (or in the midst of) what is undeniably the best, most sustained, most integrated and most actualized financial service advertising anywhere in the world (and, honestly, I should know).

Juniper Park loses Tropicana in spite of winning awards for advertising (see previous post).

There are numerous other examples, which I won’t dredge out, but we all know what and who they are.

On the other hand, there is no relationship between terrible advertising and being fired. Weird, huh?

What’s the lesson: agencies beware of excellence.

*Some may say this is an extreme generalization; others might say the line between extreme generalization and brilliant insights is, at best, murky.

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