Viewpoints

Icon

Random thoughts

Behavioural Economics and Research: Cognitive Illusions

Understanding how our brains work and the limitations of reality is essential to understanding the reasons people do what they do (which is, at the end of the day, the underpinning of all brand work).

Cognitive illusions, which Dan Ariely describes more cogently than anybody I have ever heard, are an important component of what makes our world real to us, but maybe not so real in real reality.

 

Dan Ariely – Market Research – Predicting The Irrational.

Filed under: Uncategorized, , , , , ,

Twitter Updates

  • @RogersHelps is there a cable problem in Toronto m5r 2 weeks ago
  • Really @BBishopAirport Disturbingly confused lost & found! If you found my stuff give it back to me. Otherwise admit you don't have it 1 month ago
  • @AnnCoulter thats a lie Ms Coulter and you know that. Why do people like you have to lie to make your point? 1 month ago
  • @HPSupport if you don't want to fix my computer just say so.Keep the $100 if you need it. Just tell me what's going on.Totally unacceptable 1 month ago
  • No Canadian good enough to lead luminata? Are we really so inferior we need an Ozzie to run our festival? Sad! @metromorning 2 months ago

Enter your email address to follow this blog and receive notifications of new posts by email.

Join 155 other followers

%d bloggers like this: