Okay, so human dominoes is not the most watchable feat of human strength, but it is among the silliest. On the other hand, it’s for a good cause, and, most notably, it’s an initiative of a hotel company that is almost totally altruistic. One comment from the youtube version rally sums it up: (from jeffmacdonald62: “It was more than amazing. I’m so proud of my company!”
I wish I came up with initiatives that make people proud of their company — imagine the savings in “internal branding” and other exercises in convincing associates to live the brand!
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Filed under: Hospitality and Tourism, Uncategorized, advertising, branding, hospitality, human resources, Internal branding, Laurence Bernstein, protean strategies
