Yes. In a recent experiment (as reported in the Montreal Gazette — why am I not surprised?) researchers at University of Chicago sought to find out whether a rat would release a fellow rat from an unpleasantly restrictive cage if it could. The answer is yes! Click on the rats for the full article.
Even better news is that they will only rescue other rates of they’re real rats — the researchers tried the experiment with a bound and gagged toy rat and NO, it was not rescued by the other rat.
I am convinced that there is some deeper meaning to this, but, honestly, it escapes me at this moment. But, it’s worth pointing out that no person is trying to break through the door to rescue me from the confines of my office.
Filed under: Uncategorized, advertising, behavioral economics, cognitive reality, Laurence Bernstein, protean strategies
